Comparing Prices, Brands, and Reviews All with Your Smartphone. Take Advantage of Mobile First E-Commerce

The retail ecosystem is changing. Consumers are now curating their own brand experience, using online, mobile and social interchangeably along their non-linear paths to purchase.

This new retail landscape is impacting the capabilities and organizational considerations brands need to succeed. Here’s Strategy&’s take on which areas they need to watch, in order to thrive in the new e-commerce world.

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