2018 SITEC EC 103: Understanding O2O – Part 2

 

Module: Introduction to E-Commerce 103

Guest Speaker: Jess Chong, Marketing Manager of DataTree Solutions

Market Info Sharing: Sara Dalina, Co-Founder of Daun.com.my

Many retailers think e-Commerce will kill offline businesses, but did you know that moving online won’t mean that you have to abandon your physical store? In fact, O2O (Online to Offline) is an e-Commerce strategy and practice specifically designed to direct online consumers to visit your brick and mortar establishment. Having trouble converting online traffic to offline sales? Well, let us help de-mystify that for you!

The post 2018 SITEC EC 103: Understanding O2O – Part 2 first appeared on SIDEC.
Source: Sitec News

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