Module: E-Commerce Process 201
Coach: Sunny Ooi, Managing Director of CickAsia Malaysia & Singapore
Product and Content Management facilitates the way a business’s product or service is delivered to the consumer. It is the overall experience the consumer faces, from browsing for a product, to its eventual delivery to their doorstep, and encompasses the whole process from product sourcing to last mile delivery. Having the right product is one thing, but ensuring that it is supplemented with the right content so your consumer can make an informed and educated decision is also important.