2019 SITEC EC CLASS – E-Commerce Process 201: Content Management


Module : E-Commerce Process 201

  • Coach                    – Chia Chia , Senior Vice President of WebTvAsia
  • Guest Speakers – Adlina Nadirah, Founder of Velvet Vanity Cosmetics

                                          – Maverick Foo, Marketing Strategist of Authority Institute     


Content management is the process of organizing and consolidating these pieces of content in the most efficient way. The organized content can then be used over and over again (content reuse) for many different publications and re-purposed for multi-channel publishing.

 Importance of Content Management

  • Effective content will bring more traffic to your site.
  • Build brand awareness with useful content that engages target buyers.
  • Good content helps you build and foster stronger customer relationships.

 Need more information to get started ? Click on the video and slides provided for more info.

       The slides are available below :


  • By Chia Chia



  • By Adlina Nadirah



  • By Maverick Foo

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