2019 SITEC EC CLASS – E-Commerce Process 203: CRM, Email & Chatbot


Module : E-Commerce Process 203

  • Coach                    – Shadiq Abdullah , Co-Founder & Sales Director  of Axis De Infinity Sdn Bhd
  • Guest Speakers – Charles Gregory, President of Digital Marketing Association Malaysia

                                          – Vickson Tan, Vice President of Marketing at Exabytes Network Sdn Bhd 


Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

 Importance of CRM

  • It indicates repurchase and loyalty functions.
  • Able to establish new connections.
  • Reduce market rejection.

Are you on the right track in gaining more loyal customers ? Click on the video and slides provided for more info.


       The slides are available below :


  • By Shadiq Abdullah



  • By Charles Gregory



  • By Vickson Tan

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