SEO (Search engine optimization) which has long term positive effects, but takes longer to start up, SEM produces immediate results and has an instant ROI. You can launch an SEM campaign in the morning and start to see results just a few hours later!
But as soon as you stop your SEM campaigns, yours ads will stop showing up. That’s why we recommend to do SEO and SEM at the same time, to combine the immediate results of SEM with the long lasting ones of SEO.
SEM can be a very cost-effective marketing tool: It gives you the ability to target people at one of the best moments: when they search for you or for your activity. And you only need to pay when they actually take action – click on your ad or call your company. Very few other advertising mediums can do that, which is why SEM can be very powerful!